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R2π – tRansition from linear 2 circular: Policy and Innovation is a three-year project within the environment theme of Horizon 2020 (H2020). R2π (the R represents the linear “radius” while the π symbolises the circle) project began in November 2016 and is due to end in October 2019 with a total funding of 3 million Euros.

R2π examines ways to shift from the broad concept of a Circular Economy (CE) to one of a Circular Economy Business Models (CEBM) while searching for both market failures and market imperfections that hinder the broad acceptance of CEBMs. The uniqueness of the R2π project is in having a strong business orientation that goes beyond environmental goals and in examining the role of (innovative) policy tools and policy packages on the diffusion of CEBMs. The aim of the R2π project is to highlighting sustainable business models for circular economy and to propose "Policy Packages" that will support such business models. This aim will be achieved by analysing substantial amount of case studies covering different sectors and countries. The accumulated knowledge will enable us to identify best practices and to formulate the R2π toolbox and policy guidelines to support both business and policy makers.

The R2π international consortium consists of 15 partners from 9 Member states and associated countries (The UK, Germany, The Netherlands, France, Spain, Malta, Poland, Belgium and Israel) and has three sets of partners consisting of business sector, public bodies and think tank and research institutes. The coordinator of R2π project is the Collaborating Centre on Sustainable Consumption and Production in Germany.

UEAPME has the following main roles in the project: 1) contribute to validate the recommendations to extend the general taking up of circular economy thanks to the implication of its own network, 2) advertising the organisation of the Green Alley Collaboration Space, hosting joint projects/initiatives for collaboration between circular economy start-ups and larger players as well as workshops to incite larger organisations to seek inspiration from those circular economy start-ups and 3) disseminating information on the development and on the results of the project inside and outside its network.

This document has been produced with the financial assistance of the European Union. The contents of this document are the sole responsibility of the R2π Consortium and can under no circumstances be regarded as reflecting the position of the European Union.

The JIPR is the Administrative Manager of R2π project. The JIPR initiated the project and was responsible for the composition of the R2π Consortium and the research proposal. The JIPR is in charge of the day-to-day management of the research, policy research aspects and targeted studies in the sectors of Construction and Demolition.

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- Contact: Guido Lena